Professional life

One starts a career wanting to conquer the world. I was no different, wanting to be a know-it-all. The wonderful journey and the eye-opening learning experience changed my perspective radically. I now strive to be a student of all things useful!

Interesting journey

If I were to focus on one subject in my career, it’d be digital content publishing. What made it interesting was the journey from journalism and publishing in the pre-digital age to publishing for tablets and smart phones with stops on the way that lingered over advertising, marketing, analytics, business analysis, graphic and web design, and journalism.

Recent career highlights

Madhav Kochunni
Call: 647-989-2196
Write: madhav.kochunni@gmail.com

Technology, publishing, content, marketing

  • Designed and developed digital platform for publishing corporate and marketing materials to multiple native apps on both Apple App and Android Play stores.
  • Design, develop, and manage digital assets; content management and updates on multiple web content management platforms [SharePoint, WordPress]
  • Researching and adopting new digital trends
  • Analytics and tracking
  • Email marketing, development of email templates
  • Development of marketing campaigns

eMarketing Manager, ivari

September 2015 – Present:- ivari, Toronto
  • Combining technical knowledge with marketing concepts
  • Designed and implemented mobile [public and enterprise] apps for marketing publications
  • Implemented interactive digital publications
  • Created best practices and workflow for publishing digital content to mobile platforms
  • Created brand style guide, help videos for mobile apps
  • Part of team that helped implement WordPress in a corporate environment
  • Content management and updates on multiple platforms (WordPress, SharePoint, Silverpop, Salesforce)

eMarketing Manager

August 2012 – August 2015:- Transamerica Life Canada, Toronto
  • Managing digital assets; mobile, ePUB, Adobe DPS; AODA compliance
  • Web content publisher; UI developer for digital publications and mobile sites
  • Develop marketing and communications strategies
  • Innovation ambassador
  • Introduced interactive charts, graphs, maps, and infographics to accentuate numbers; Use of color and graphics to enliven numbers

Business Systems Analyst

July 2009 – August 2012:- Transamerica Life Canada, Toronto
  • Business Analysis:- Worked on various transformational projects as BSA, designer, and QA; provided support to inter-departmental SharePoint sites; redesigned two corporate websites; designed and created multiple interactive projects; took part in employee engagement intitiatives; followed the SDLC process under waterfall and agile methodologies. Documented RFP, DSDs; and BRDs for multiple projects
  • Design & Development:- Restructured and re-designed and developed multiple corporate sites and interactive modules
  • Publishing:- Editor of Flash News, an IT quarterly publication

Software

  • Adobe CC – Dreamweaver, Photoshop, InDesign, Premier Pro, Digital Publishing Suite, Illustrator CC, Edge Animate, Muse, Flash Professional
  • Content Management Systems – WordPress, SharePoint 2013, 2010, 2007, SDL Tridion
  • Other – Multimedia, HTML5, Mag+, FlippingBook Publisher, Salesforce
  • Analytics – HBX Analytics, WebTrends, Google Analytics, Localytics
  • Email marketing – Silverpop

more on career …   |   portfolio [pdf]   |   resume [html]

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