... professional path
One starts a career wanting to conquer the world. I was no different, wanting to be a know-it-all. The wonderful journey and the eye-opening learning experience changed my perspective radically. I now strive to be a student of all things useful!
If I were to focus on one subject in my career, it'd be creating and managing digital content. What made it interesting was the journey from journalism and publishing in the pre-digital age to publishing for tablets and smart phones with stops on the way that lingered over advertising, marketing, analytics, business analysis, graphic and web design, and journalism.
If you were to ask me about a particular challenge, it was in finding a solution to the corporate diktat of 'Zero Print'. Though noble in its concept of reducing corporate [print] emissions, how do you move hundreds of corporate PDF documents to mobile devices?
The ideal solution is integrated publishing; loosely, the concept is to centralize all content and push it to different devices. This is the long term solution. In the short term, the challenge was to convert PDFs into readable publications on mobile devices with minimal costs. The solution? Call me