Zero print: The making of an app

Couple of years ago, the company where I am currently working launched an initiative to reduce its carbon footprint and go purely digital. The company had hundreds of marketing materials that it printed, when required; since the print run was limited and at random throughout the year, this drove up the cost per publication. Besides, content became outdated as soon it was printed.

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On effective communications

Corporate content is traditionally communicated through word-of-mouth, marketing, and advertising campaigns. When such content finds its target, users are directed to websites (and other media) to search and ‘pull’ relevant information. Websites continue to be a major...

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Digital initiative

The digital publishing initiative was meant to enhance customer experience, considerably reduce development time, publish multiple formats for the mobile platform, and complement existing content (marketing resources, materials and communications) and in some cases...

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Alternate digital publishing technologies

Some of the digital options in terms of platforms and trends that were gaining traction at the time when I was researching options were: - ePUB [electronic publications] was popularized by digital book readers and then tablets. ePUB can be designed for AODA...

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Silver Streak

Summer time. Managers at a popular car franchise wilted under the constant pressure of trying to sell their inventory and promote next year’s stock. After much deliberation they hit upon a plan to target new immigrants. They began scouring the countryside for a...

Mistress of my soul

On the night of last thanksgiving I woke up at three in the morning with palpitations. My heart was pounding. I was gasping for breath. I could feel the acidity in my mouth. My hands were clammy. There was a thin film of sweat on my forehead. My body was on fire. That...

Mundu – The most sensible clothing for men!

Mund. Munde. Mundu. All one and the same thing. In some cases a bit of a rag! In other cases, a delightful piece of attire that keeps the stuffing in! After a long gap I got the chance to wear that 'delightfully easy to wear' length of cloth - mundu. The...

On effective communications

Corporate content is traditionally communicated through word-of-mouth, marketing, and advertising campaigns. When such content finds its target, users are directed to websites (and other media) to search and ‘pull’ relevant information. Websites continue to be a major...

Basic rules of driving

Some drivers break rules most of the time; they dismiss road signs, crisscross lane markings, and threaten human beings in other vehicles. Today I will introduce the two basic rules of driving with specific examples, one as a passenger and the other as the driver....
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