Zero print: The making of an app

Couple of years ago, the company where I am currently working launched an initiative to reduce its carbon footprint and go purely digital. The company had hundreds of marketing materials that it printed, when required; since the print run was limited and at random throughout the year, this drove up the cost per publication. Besides, content became outdated as soon it was printed.

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On effective communications

Corporate content is traditionally communicated through word-of-mouth, marketing, and advertising campaigns. When such content finds its target, users are directed to websites (and other media) to search and ‘pull’ relevant information. Websites continue to be a major...

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Digital initiative

The digital publishing initiative was meant to enhance customer experience, considerably reduce development time, publish multiple formats for the mobile platform, and complement existing content (marketing resources, materials and communications) and in some cases...

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Alternate digital publishing technologies

Some of the digital options in terms of platforms and trends that were gaining traction at the time when I was researching options were: - ePUB [electronic publications] was popularized by digital book readers and then tablets. ePUB can be designed for AODA...

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Oh, Man!

There is no woman in sight. If a man stands in the middle of a forest and says something, is he still wrong? [A quote I borrowed from a speaker in TED.com who in turn took it off a T-shirt which passed him on the street.] The wife is always right. She reminds me every...

On making dosa

Dosa is another heavenly food item from India - the land of mystery and more recently, outsourcing! The humble dosa originated in Kerala (South India). Dosas are very thin and crisp and is usually the size of a plate. There are bigger chattis which can produce dosas...

An eye for an eye

Pupilary distance. Not the distance between two students in a classroom…what with the rule against students hugging climbing the illegal activities in school charts. Pupilary distance is the distance between the pupils of your eyes. Two weeks after Chitra turned 50,...

Freedom at 10

Women think way far ahead. They plan, plot, and gently let their men loose in a maze that resembles their mind! And those pour souls believe they are getting away with ‘It’. It could be anything from an iPad to an unsupervised visit to Costco or Best Buy. These...

Gastronomic weekend

Chitra thrives on excellent cuisine. In her quest to taste the best ethnic foods, she has dragged me across time zones, even countries. As the president of GC7 (Gastronomic Club of Seven), Chitra gets invitations from all over North America. GC7 is made up...
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