Zero print: The making of an app

Couple of years ago, the company where I am currently working launched an initiative to reduce its carbon footprint and go purely digital. The company had hundreds of marketing materials that it printed, when required; since the print run was limited and at random throughout the year, this drove up the cost per publication. Besides, content became outdated as soon it was printed.

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On effective communications

Corporate content is traditionally communicated through word-of-mouth, marketing, and advertising campaigns. When such content finds its target, users are directed to websites (and other media) to search and ‘pull’ relevant information. Websites continue to be a major...

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Digital initiative

The digital publishing initiative was meant to enhance customer experience, considerably reduce development time, publish multiple formats for the mobile platform, and complement existing content (marketing resources, materials and communications) and in some cases...

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Alternate digital publishing technologies

Some of the digital options in terms of platforms and trends that were gaining traction at the time when I was researching options were: - ePUB [electronic publications] was popularized by digital book readers and then tablets. ePUB can be designed for AODA...

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Tech-no-logic

A dear friend of mine received a new Blackberry. Till then she had a simple flip phone to receive and make calls. When the phone rang, she’d flip it open and start talking. If she had to make a call all she had to do was punch the numbers on the oversized keypad,...

Digital initiative

The digital publishing initiative was meant to enhance customer experience, considerably reduce development time, publish multiple formats for the mobile platform, and complement existing content (marketing resources, materials and communications) and in some cases...

An eye for an eye

Pupilary distance. Not the distance between two students in a classroom…what with the rule against students hugging climbing the illegal activities in school charts. Pupilary distance is the distance between the pupils of your eyes. Two weeks after Chitra turned 50,...

Holiday blues!

The day I was invited to four Christmas parties may go down in history as the day my weighing scale broke down and cried. That night I stood over OhMy!, the weighing scale in my bathroom, for a long time thinking "should I take its taunt and step up to the challenge?"...

Zero print: The making of an app

Couple of years ago, the company where I am currently working launched an initiative to reduce its carbon footprint and go purely digital. The company had hundreds of marketing materials that it printed, when required; since the print run was limited and at random throughout the year, this drove up the cost per publication. Besides, content became outdated as soon it was printed.

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