Zero print: The making of an app

Couple of years ago, the company where I am currently working launched an initiative to reduce its carbon footprint and go purely digital. The company had hundreds of marketing materials that it printed, when required; since the print run was limited and at random throughout the year, this drove up the cost per publication. Besides, content became outdated as soon it was printed.

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On effective communications

Corporate content is traditionally communicated through word-of-mouth, marketing, and advertising campaigns. When such content finds its target, users are directed to websites (and other media) to search and ‘pull’ relevant information. Websites continue to be a major...

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Digital initiative

The digital publishing initiative was meant to enhance customer experience, considerably reduce development time, publish multiple formats for the mobile platform, and complement existing content (marketing resources, materials and communications) and in some cases...

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Alternate digital publishing technologies

Some of the digital options in terms of platforms and trends that were gaining traction at the time when I was researching options were: - ePUB [electronic publications] was popularized by digital book readers and then tablets. ePUB can be designed for AODA...

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Holiday blues!

The day I was invited to four Christmas parties may go down in history as the day my weighing scale broke down and cried. That night I stood over OhMy!, the weighing scale in my bathroom, for a long time thinking "should I take its taunt and step up to the challenge?"...
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Sleep Clinic

What comes to mind when you hear the words, ‘sleep’ or ‘a good night’s sleep’? A cozy bedroom with a high four poster bed. Crisp clean sheets. A pocket coil mattress. A warm duvet pulled up to your chin. Then you turn to your side. Supported by a fluffy...
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Kathakali

Celestial Dances I - For Arun, the weekend started with Kathakali, followed by nature’s dance in tornado alley, and dancing on the streets in Little India celebrating India’s cricket win. All in one weekend. Kathakali. Arun’s first memory of this story-play from...
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This business of marriage

Shortly before I got married, a few of my colleagues put a classified ad in the newspapers. The ad gave my address and family background under the title, ‘Wife wanted’. Over the next couple of weeks, I received a hundred letters. All of them said the same thing,...
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OneWalk for Cancer

On 12th September 2015, I will be taking part in the Shoppers Drug Mart® OneWalk™ to Conquer Cancer benefiting Princess Margaret Cancer Centre, Toronto. Every day, over 500 Canadians are diagnosed with various forms of cancer. They hear variations of “I am sorry,...
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