Zero print: The making of an app

Couple of years ago, the company where I am currently working launched an initiative to reduce its carbon footprint and go purely digital. The company had hundreds of marketing materials that it printed, when required; since the print run was limited and at random throughout the year, this drove up the cost per publication. Besides, content became outdated as soon it was printed.

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On effective communications

Corporate content is traditionally communicated through word-of-mouth, marketing, and advertising campaigns. When such content finds its target, users are directed to websites (and other media) to search and ‘pull’ relevant information. Websites continue to be a major...

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Digital initiative

The digital publishing initiative was meant to enhance customer experience, considerably reduce development time, publish multiple formats for the mobile platform, and complement existing content (marketing resources, materials and communications) and in some cases...

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Alternate digital publishing technologies

Some of the digital options in terms of platforms and trends that were gaining traction at the time when I was researching options were: - ePUB [electronic publications] was popularized by digital book readers and then tablets. ePUB can be designed for AODA...

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Alternate digital publishing technologies

Some of the digital options in terms of platforms and trends that were gaining traction at the time when I was researching options were: - ePUB [electronic publications] was popularized by digital book readers and then tablets. ePUB can be designed for AODA...

Creative imagination

I read this story and it stayed in my mind. A young teacher was conducting a drawing class for six year olds. At the far end of the class a girl in pig tails sat with her arms around the paper totally engrossed. The teacher asked her what she was drawing. The child...

This business of marriage

Shortly before I got married, a few of my colleagues put a classified ad in the newspapers. The ad gave my address and family background under the title, ‘Wife wanted’. Over the next couple of weeks, I received a hundred letters. All of them said the same thing,...

Home is where the heart is!

I like going home. If possible once every year. My home is far away. Roughly 8,500 miles away, across the Atlantic, past the gulf countries, across the Arabian sea, in a tiny state called Kerala at the southernmost tip of India. Going home is always a memorable event....

Thanksgiving

I first heard about Thanksgiving eight years back. Of course, I was familiar with the literal word, but never gave it much thought. What I knew of Thanksgiving till then was in bits of conversation and stories. And, till recently I presumed Thanksgiving was a...
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