The Pen. Mightier than the word?

When The Pen was born it was placed in an elegant coffin. As it came to its senses it found out that it was immobile, held in place around the waist by an ivory-coloured band in the middle of a ivory-coloured velvet-cushioned box. At a 45 degree angle, The Pen watched...

Mundu – The most sensible clothing for men!

Mund. Munde. Mundu. All one and the same thing. In some cases a bit of a rag! In other cases, a delightful piece of attire that keeps the stuffing in! After a long gap I got the chance to wear that ‘delightfully easy to wear’ length of cloth – mundu....

Zero print: The making of an app

Couple of years ago, the company where I am currently working launched an initiative to reduce its carbon footprint and go purely digital. The company had hundreds of marketing materials that it printed, when required; since the print run was limited and at random...

On effective communications

Corporate content is traditionally communicated through word-of-mouth, marketing, and advertising campaigns. When such content finds its target, users are directed to websites (and other media) to search and ‘pull’ relevant information. Websites continue to be a major...

Digital initiative

The digital publishing initiative was meant to enhance customer experience, considerably reduce development time, publish multiple formats for the mobile platform, and complement existing content (marketing resources, materials and communications) and in some cases...

What’s in a name

Two weeks ago I was peacefully watching TV when the phone rang. It was a 1-800 number. Usually I do not pick up marketing calls. That day I was indulgent. I took the call. “Hello”, I put on my booming, deep, scary voice. A female voice spoke back to me in...

This business of marriage

As a prank, my friends published a classified ad in the newspaper [That was the eighties!]. The ad gave my skinny profile and postal address under the title, ‘Wife wanted’. Over the next couple of weeks, I received many letters. Most said the same thing,...

Mistress of my soul

On the night of last thanksgiving I woke up at three in the morning with palpitations. My heart was pounding. I was gasping for breath. I could feel the acidity in my mouth. My hands were clammy. There was a thin film of sweat on my forehead. My body was on fire. That...
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